Brighten up brassy blonde in 60 seconds with Blonda Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. The best part is it lasts through several shampoos. Blonda Toning Shampoo will keep your tones cool and scare the yellow away. Join the Blond Revolution!